Case Study


Bridging digital and physical experiences

Aesop spent two decades earning a devoted following, all without any advertising. The Melbourne-based company was worth $250 million, but they still hadn’t translated their ethos of “unselling” online. They asked Work & Co to design, build, and ship a new e-commerce site.

Working together, we created an immersive digital storefront inspired by the in-store experience. Our approach makes the site feel like a natural extension of the brand.

What We Did

  • Digital product strategy
  • End-to-end e-commerce redesign
  • Front-end development and quality assurance
  • Photography direction and writing guidelines
  • Global rollout to 43 countries with localization support
  • Training for Aesop designers and developers during handoff