Aesop spent two decades earning a devoted following, all without any advertising. The Melbourne-based company was worth $250 million, but they still hadn’t translated their ethos of “unselling” online. They asked Work & Co to design, build, and ship a new e-commerce site.

Working together, we created an immersive digital storefront inspired by the in-store experience. Our approach makes the site feel like a natural extension of the brand.